AW24 Campaign
Holzweiler

Together with Holzweiler I created two fresh animations showcasing their new logo and wordmark.

The animations are an homage to their origins and scarfs and was created as part of their 10 year anniversary.

In the daytime animation we follow the scarf through a landscape that mirrors their Sognefjellet campaign images that ends up forming the “H” emblem.

The nighttime animation takes place at the a location that resembles the true home of Holzweiler, Krøttøya. The animation was published as part of their “moon” collection, which is why we wanted to explore a darker themed landscape for this variant.

This was my initial collaboration with Holzweiler, which later opened the door for future projects that we currently have in the pipeline.

We had so much fun exploring different directions on this project. So much so that towards I want to highlight a few of the pieces that paved the way for the final animations to be possible